A Few Thoughts on the Google Rating Guidelines
If you're in the SEO community, then there's one thing you'll learn quickly, and that is - What Google Says and What Google Actually Does are very often not the same thing. In fact, the worst kept...
View ArticleImportance Inflation Or: Why Your Shiny Job Title Doesn't Impress People
I'm directing this one to my fellow industry members. Much merriment and incredulity ensued when I discovered that the title for the person who makes sandwiches in Subway was "Sandwich Artist", but in...
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Google Panda Update Effects - Seconds Out, Round Two
More than a year ago, Google released its Panda update,which was specifically aimed at targeting low quality and spammy backlinks (non-human reviewed directories, forum profile links, non-nofollowed...
View ArticleGoogle's Important Month of Change
It may be the middle of May, but a lot of people who work in SEO and other aspects of the online industry are still reflecting on April, a month that saw a huge amount of changes being made to Google's...
View ArticleIt's Not Bleeding Edge To Sound Like An Idiot
If, like me, you spend a lot of time keeping up to date with the latest advances in the industry from official sources, then you'll also have the unfortunate experience of dealing with the awful...
View ArticleSEO, Social & The Web - The Old Stuff Still Works
I've a bit of a reputation as an ornery sod who sneers at every new major initiative in the the industry. I don't think that's fair; I'm not a slouch when it comes to adopting new industry directed...
View ArticleRewriting And Redirects in Apache - Or, The Unbearable Lightness Of 301s
If you've ever dealt with a major site deployment or migration before, then with your SEO hat on you'll obviously say "let's have every URL be a clean URL." It's not that easy from a development and...
View ArticleGeoIP look-up, IP sniffers and how you should really deal with multinational...
I've been recently seeing, amongst our clients and other sites, a lot more GeoIP redirection work going on. To the uninitiated, this is the practice of automatically redirecting a user with a hard,...
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Internet Space Balloons!
It honestly looks like something out of a sci-fi film or a particularly detailed April 1st prank, but Google is currently trialling a service whereby they use balloons in the stratosphere to provide...
View ArticleWhy your linkbuilding must be allowed to fail
Your linkbuilding needs to be able to go wrongSo. Linkbuilding. The meat and bones of search. Let's look at the way it's progressed.I'll lay down some of my personal thoughts and opinions (I should...
View ArticleWorking in a digital agency, and timesaving to get real stuff done
I naturally have a bad memory. Now, this isn't a good trait in pretty much any professional person, but especially not when working on multiple long term complex projects with many contacts and lots to...
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